One of the core styles of Imm Cologne is Minimalism. This year’s edition will, once again, focus on this style and the Scandinavian Influences and the Nordic Design are the best examples to follow. Let’s discover them.
There will be many Scandinavian exhibitors at Imm Cologne and all of them are the best example when it comes to expressing the minimalist style. Brands such as Muuto, &Tradition, Woud, Design House Stockholm, Artek, and several others, are quickly becoming popular references within the industry.
These brands interpret the traditional with a touch of cheek. The once typically bright designs in primary colours now find themselves in the company of refined grey tones and muted pastel colours. This is the recipe for a laid-back mix of the urban and rustic, chic and minimalist.
The new style is simple and works with minimalist forms without being cool. It is decorative without losing itself in details. This balanced contemporary mix calls for the right frame. Behind the clean lines and simplicity, you will often find a multitude of details in the design that make the products so special.
Minimalism and Comfort don’t have to be a contradiction. This is something that traditional home lifestyles in Scandinavia and Japan demonstrate. They rely on a combination of clean lines with warmer tones, and materials such as wood and textiles with a cosy feel. It isn’t a Nordic Brand, but you can find this exact sentiment in most of the pieces of Portuguese luxury brand Essential Home.
In truth, minimalist only means that a form should have nothing superfluous and perhaps also that the materials should be chosen so that their density is at a minimum, which creates clarity and lightness in the ideal scenario.
Find more about this elegant style culture at Imm Cologne 2018, namely at the stands of Nordic Design Brands like the ones we mentioned in this article!
Image Source: &Tradition, Muuto, Woud, Please Be Seated, Design House Stockholm