Elvis Presley left an unerasable mark on the world. Regarded by many as Rock and Roll’s father, the late superstar inspired a whole generation of musicians, creating an unprecedented legacy. Now, his L.A. home, Casa Perfect, is being brought back to life in the form of a showroom. Once home to greatness, the property is being turned into an oasis for contemporary furniture, an awesome showroom amongst Hollywood’s créme de la créme. And Room Decor Ideas will tell you everything…
In the high-stakes game of Los Angeles real estate, a good celebrity pedigree is always a bonus. Of course, not all celebrities are created equal. A home that was once owned by Cary Grant or Elizabeth Taylor, for instance, would probably hold broader appeal than one formerly inhabited by, say, Zsa Zsa Gabor. On that score, David Alhadeff definitely struck gold when he discovered the new location for Casa Perfect, the L.A. outpost of his furniture mecca, the Future Perfect.
Designed in 1958 by architect Rex Lotery and renovated in the mid-1960s, the house is an idiosyncratic mash-up of classic California modernism and Hollywood Regency. For six years, beginning in 1967, it belonged to Elvis Presley. Those were good years for the King, encompassing his marriage to Priscilla Presley and the birth of their daughter, Lisa Marie.
“Celebrity is such a vital part of the cultural commerce of this city,” Alhadeff observes. “I was excited to leverage the Elvis connection as part of our story.”
Although the Future Perfect was founded in 2003, the Casa Perfect experiment began barely over a year ago, when Alhadeff thwarted conventional retail wisdom by opening a showroom within a mid-century house in the hills above West Hollywood. “The feedback was overwhelmingly positive. It gave us the confidence to scale up the size and ambition of the project,” he recalls. “Our goal is still the same—to present gallery-like vignettes in a residential setting so that our clients can have a more intimate, personal experience with the work on display.”
Located in the tony Trousdale Estates enclave of Beverly Hills, the new Casa Perfect maintains the existing floor plan and many of the original details from the Presley era. The rooms feature a mix of designs from the Future Perfect’s stellar roster—including Dimore Studio, Piet Hein Eek, Lindsey Adelman, and Ilse Crawford—all organized to tell an evolving narrative of what Alhadeff views as important, collectable contemporary design. “This isn’t a show house, and we’re not trying to conjure an actual residential interior,” he explains. “I just think that shopping has become a chore, and Casa Perfect is our way of reawakening the excitement of discovering the new.”
Further info: thefutureperfect.com
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Source: Architectural Digest